H&M just announced its first ever festival collaboration with the Coachella Valley Music & Arts Festival. Not content with just sponsoring the Californian music festival for six years, H&M are taking their partnership to the next level and creating a first of its kind officially branded collection.
The women’s collection focuses on a romantic trend with graphic tops, fringe, lace, rompers, crop tops, shorts, and wide legged pants for a feminine bohemian look. For men there will be graphic t-shirts and shorts. Perfect timing for the 1970's inspired year of fashion that we're having.
Bit of a wait though, the collection will be coming to the UK from March 26th.
Abi the fashion blogger